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Introduction |
"What does the customer want ?" |
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The Chase "concept" was conceived in 1995 by, Wayne Marler, founder and MD of The Chase, in order to fill a gap in the betting office market There had been no real challenges to the big three, Ladbrokes, William Hill and Coral, in terms of service and facilities up until that time The betting shop customer was looking for a true alternative to the big three, that could offer them a comparable service, but with an independent feel The Chase has delivered such a service and has looked to exceed the competition in all areas, it has done this by asking itself one simple question..... |
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